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Finding Your Niche In Information Marketing E-mail
by CarlPruitt


Before you start selling information products online, you need to make sure that you are targeting a market niche that will be profitable in both the short and long-term. The term niche simply refers to your target audience.

Some niches, you will quickly discover, are not as profitable as others. You need to put a lot of thought into whether your target audience is both willing and able to spend money for the solutions to their problems.

For example, golfers have proven they have deep pockets since playing golf is a very expensive past time. Golfers are typically rabid fans of their game and would do anything to improve their score or beat their competitors.

On the other side, a target market of single moms on a budget may not be willing to let go of $67 for your eBook on how to get organized. Sometimes, though, it depends on which of their problems you are trying to solve. They would like to get organized, but they need more money. Targeting this exact same niche of single moms, you might find that many are willing to pay $47 for your eBook showing them how to make more money working from home.

A good place to start exploring your target markets is with online groups and forums. You can find many at iVillage, Yahoo, Google or Boardtracker and determine which groups have the most interest. Men's pages such as AskMen might give you some insight into the information needs of this group that might be provided at a profit.

You aren't just looking for any broad group of people to cater to. You need to find those groups who have a lot of problems and are looking for easy solutions. In the beginning, you may want to build a series of products that all focus on one niche. This allows you to benefit from your own increased knowledge, as well as potential repeat customers.

Sometimes, you'll find one large niche and then realize you need to build your information product line around a more targeted, narrow niche of people. For instance, parents in general have many problems you could address, such as raising smart kids, dealing with discipline, and saving money.

You can then narrow things down further to moms or dads and it is no stretch to dig even deeper and focus on something like parents of multiples or parents raising kids with physical ailments. Remember - your information product isn't really a product at all. It's a solution, and it needs to be marketed as something that will improve lives

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